Phase 2: Impact
Strategy without implementation is nothing!
Windward Group develops action plans for all of recommended strategic initiatives. All are:
- Multiple year
- Integrated across functions
- Have ROI projections attached (incremental revenue, cost and contribution)
- Timeline
- Define responsibilities
- Delineate dependencies
- Define success at completion
Often the action plans include “what if” models. For instance, if we are recommending increased new product development, we will include a model that delineates number of new products, incremental sales, gross margin and marketing contribution by category by year. The client can modify assumptions to quickly see the impact of specific actions on future growth.
We consider resourcing initiatives to be critical. If we believe new positions need to be added, we may include a recommended organization structure with job descriptions. Modifications to existing positions may also be delineated.
We work with the clients’ Senior Leadership, including Finance, to vet the action plans and ROI projections so there is buy in and belief at the end of the project.
Windward Group's goal is positive transformational change for our client.