team in an office


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John S. Craig

John Craig has 40 years of experience in strategic marketing. John recently returned from a 3.5 year assignment in Kigali, Rwanda where he was Executive Director of Capital Investment Company in Rwanda, investing for the financial self-sufficiency of the Anglican Church.

For the last 15 years, he has been a co-founding partner for Windward Group, a strategic consulting partnership, with clients include Crate&Barrel, Godiva Chocolatier, Nationwide Insurance and Barnes and Noble, among many others.

He spent much of his career at Sara Lee, a Fortune 500 company. There he had P & L responsibility for two apparel brands: One Hanes Place and Just My Size. As a pioneer in digital marketing, John built an 8-million name relational database that included selling data in all marketing channels. Just My Size, one of the first brands to focus on the plus-size customer, was a successful startup that included hosiery, intimate and casual apparel at a time when the traditional L’eggs customer was reducing purchases of hosiery. The direct marketing startup was so successful that L’eggs introduced the brand at retail.

John led the marketing function for Kaplan Early Learning Company, a business to business seller into the Daycare and Head Start market. There he launched innovative state-based target marketing campaigns, based on state daycare funding. This innovative initiative generated triple digit increases in sales in the targeted states.

John has served as Adjunct Professor in the Calloway Undergraduate Business School, Wake Forest University where he taught Principles of Marketing. At Winston-Salem State University, he has taught Retailing in the undergraduate program.

He holds an BA in Journalism from the University of North Carolina at Chapel Hill, a MS in Education from Indiana University, Bloomington and an MBA in Marketing from University of North Carolina, Chapel Hill. John has traveled extensively in the US, the Caribbean, Europe, Asia and Africa. He has extensive experience leading medical, dental and humanitarian mission projects. His interests include travel, cooking, serving his Church and spending time with his two daughters and his grandson.

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Rebecca L. Jewett

Becky has recently returned from a 7-year assignment as General Manager for SC Global Sourcing (Shanghai), Colony Brand’s sourcing company in Shanghai, China. There she and her staff of 50 Chinese professionals worked with two hundred family-run factories throughout China, India, Vietnam, Malaysia and Thailand. She built a sustainable infrastructure for this independent company, developed a highly competent staff and achieved significant reduction of both cost of goods and return rate.

She is co-founding partner of Windward Group, a national consulting partnership specializing in strategic issues for multi-channel brands. Clients include Crate&Barrel, Godiva Chocolatier, Nationwide Insurance, Monroe and Main, World Vision among numerous others.

She is formerly President of Norm Thompson Outfitters, Inc. a $200 million company which was comprised of 3 brands: Norm Thompson, Solutions and Sahali. She doubled the size of the business with Solutions growing fourfold. During her tenure the company built a sophisticated customer database and robust Internet business and became a thought leader in corporate sustainability.

She served as president of Chadwick’s of Boston, the original off-price catalog. She repositioned the company and grew its net sales from $78 million to $450 million in 5 years. She has also held positions of Senior Vice President - Marketing for The Talbots, Inc and Vice President- Marketing and Merchandising for The Swiss Colony, Inc.

Becky is currently on the Board of Advisors for The Vermont Country Store.

She was the 2004 Chairman of the Board of Directors for the Direct Marketing Association. She is past Chairman of the Board for the United Way of Columbia Willamette and former President of Oregon Ballet Theatre. With Bobby Orr and Herb Douglas, she raised over $1,000,000 for the Cardinal Cushing School and Training Center, a residential school helping severely disabled children prepare for a functional adult life. The school honored her as 1994 Springtime Humanitarian.

Direct Magazine named her Cataloguer of the Year in 2001

She holds an MBA from Harvard Business School, an M.Ed. from Lesley College and a BA from Wellesley College where she was a Wellesley Scholar. She lives in Shelburne, VT with her husband, Don; her sister, Darcy; and two college-aged daughters, Lindsey and Mya.